Better indeed

I help the ambitious live better lives by slaying the mental demons keeping them unfulfilled

25 years of corporate/clinical experience give me empathy that’ll make our work feel more like play

(Free consultation)


“Why am I not happier?”

Clarity. Contentment.

Everything’s in place yet the good life’s still a distant dream. All that work wasn’t for nothing, though it can feel that way.

If something’s off, seems missing, or if a strength has become a weakness…


Life is easier with a confidante, someone unrelated yet highly-related, with whom meaning & purpose are inspired by ambition and emotion.

This is my role: confidante. It’s what I do and what I offer you.

Coaches v. Psychoanalysts

Many work with coaches. The best are exquisite listeners who ask the right question at the right time. They focus on goal attainment.

Psychoanalysts focus upon thoughts & feelings - the what’s, how’s and why’s across humanity: success, money, relationships, self-esteem, family, sexuality and more. Each aspect acts and interacts in complicated, profound, highly personalized ways.

If you want to achieve a specific goal, by all means, hire a coach.

If you want to cultivate an understanding for who you are, what you think & feel (and why), sit with a licensed analyst.

A surprisingly large number of extraordinarily successful people work with both.


What is Better Indeed?

Better Indeed is a private practice where meaning & purpose are inspired by ambition and emotion.

It’s run by me, David Rudolph Schoenberger, an executive turned licensed psychoanalyst.

I offer free consultations for us both to assess fit. If it doesn’t feel right or I don’t believe I can help, we move on.

Who am I?

I’m a top-school MBA who, after 25 years working with products for the Fortune 500 and scrappiest startups, left the building to work with people — as a classically-trained psychoanalyst.

Having a family and having survived many business cycles and nasty power struggles, I’ve a solid appreciation for the day-to-day existence and work/life imbalance of high-striving professionals - which has proven extraordinarily helpful to my clients.

This corporate/clinical background is unique and allows me to understand your context in a way those who’ve not been there themselves simply cannot.

For more information, please see my profile on Psychology Today.

What’s it like working with me?

I’m different with everyone, changing gears to meet you where you are at each moment. I’m a good listener and will do so patiently, calling bullshit as necessary. I’ll follow you down any road, marking it carefully so that we can revisit – scathed perhaps, but also enlightened. 

Classical psychoanalysts don’t divulge; I’ll selectively share but give back primarily by stringing together relevant bits & pieces of what you offered albeit in a new and super-meaningful way. This will deepen your self understanding and engender a true appreciation for what wasn’t (fully) there before.

I view this work as a sandbox for exploring your humanity. Ours will be a relationship like few others, one that tests, provokes, frustrates and fascinates. It will deepen and widen over time - even after we’ve moved on.

(Yes, I believe in endings and will work to ensure ours ends well and in a reasonable timeframe.)

With whom do I work?

I work well with corporate execs at the top of their game (or working feverishly to get there), startup founders/leaders, or any of these folks’ life partners. 

I also treat academics and creatives: artists, designers, musicians, actors, writers, directors and producers.

A portion of my practice is dedicated to those in financial need.

What’s my specialty?

This is like asking someone what music they like, hoping they won’t say “everything!” I won’t. I’ve worked well with those suffering, slightly or severely, from one or more of the following conditions:

  • Anxiety/Stress

  • Depression/Dysthymia

  • Dissociative Disorders

  • Hypomania

  • Hysteria

  • Impulse Control Issues

  • Mood/Personality Disorders

  • Narcissism

  • Obsessive-Compulsive Disorders

  • PTSD

  • Sadomasochism

What’s my theoretical bent?

This is heresy, but I never trusted therapists nor their business model. I thought I could fix things myself, faster and more cheaply. I tried and failed many times and after a very good experience, became a believer and then a practitioner.

While a classically-trained Freudian, my studies have taken me far and wide theoretically. I’m constantly deepening my analytic and clinical toolkit, borrowing from other branches of psychology (especially cognitive science) as well as from the humanities.

What do I believe? Perhaps that great humanist Carl Rogers said it best; this, if anything, embodies my practice and my faith:

“The good life is a process, not a state of being. It is a direction, not a destination.”

Getting Started

The hardest part is often the very start, so I tried to make it as easy as 1-2-3:

Step 1: Send me an email, or call/text me, or just click on this form.

Step 2: I will respond to your inquiry and schedule a free consultation: a meeting or a call.

Step 3: We determine fit and, if it’s good, find a mutually convenient time to begin our work.